Propaganda Theory Essay Example for Free

Propaganda Theory Essay All over the world, the wheel of propaganda keeps churning. Governments have launched propaganda blitzes to mold public opinion and further their political objectives. In certain instances, they have failed. In other cases, like global wars, they have caused mass deception and destruction. People employ numerous propaganda techniques for a variety of reasons. It may be to cushion the impact of a crisis, soften antagonistic sentiments of people governed, reinforce friendly relations between countries, or foil attempts to usurp power. Propaganda in recent years has been used in a derogatory sense, characterized by doublespeak, coupled with endorsements from individuals capable of influencing others, to win public support for an idea or doctrine. When employed by nations as an act of aggression, it can unleash a never-ending series of counterpropaganda measures, and become counterproductive. Learning about propaganda how it works, and actual examples across cultures provides many interrelated insights. Propaganda Theory I. The Meaning and Types of Propaganda Propaganda is defined in many ways. It is â€Å"a systematic effort to persuade a body of people to support or adopt a particular opinion, attitude or course of action† (Funk Wagnalls Standard College Dictionary, 1963). Propaganda is something resorted to since ancient times, and has assumed many connotations through the years. It is commonly understood as the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist. Propaganda is a term culled from the Latin word propagare which â€Å"means to propagate or to show† (Jowett and ODonnell, 2006, p. 2). French philosopher and sociologist Jacques Ellul, who conducted a thorough study on propaganda, propounded that it is a â€Å"sociological phenomena, not as something made or produced by people of intentions† (Jowett and ODonnell, 2006, p. 4). Ellul did not discount the fact, though, that while it may have negative impact, particularly in discouraging critical thought, people have a need for it. Propaganda is characterized by certain characteristics. It has to be total, seamless, with a target audience that is â€Å"self-acting and capable of screening out contrary messages for themselves (or) partial to the thrust of the message and willing to listen to it, and†¦ works best when it prepares symbols that the public will understand, and then manipulates those symbols to achieve a desired effect† (Thompson, 2004, pp. 6-8). Propaganda, as widely used today, connotes â€Å"a coordinated strategy to minimize negative information and present in a favorable light a story that can be damaging to self-interests† (Jowett and ODonnell, 2006, p. 3). This is blatantly shown by many news organizations and governments today. In most cases, â€Å"propaganda themes are produced not because the relationship between the state and the media is antagonistic and incompatible but because they serve a common purpose† (Wilcox, 2005, p. 4). To achieve the propagandist’s intent, there are several types and techniques employed. In the corporate world, one type of propaganda is a simple testimonial. Testimonials may utilize celebrities and other people of prominence or credibility, or symbols like a flag or a respectable institution, in advertisements prodding and enticing people to purchase goods and services. Most advertisements that instill brand recall by being constantly aired on all forms of media are also a form of propaganda. Usually, the propagandist conceals his main agenda in a deliberate attempt to win public favor. Propaganda may be classified then as white, or â€Å"from a correctly identified source and is not intentionally deceptive† (Brahm, 2006, parag. 4) or black, which is the exact opposite. As for the techniques, propagandists employ age-old techniques to influence or win over people to their side, like name-calling, whereby the object is to make a person see an object, person or idea in a negative light without carefully assessing evidences; use of glittering generalities that uses abstract terms, especially ideals like freedom, justice, and truth to appeal to the listener’s emotions or valued principles; card stacking, which highlights only one view to an argument while downplaying or totally repressing the dissenting or contradictory opinions in order to manipulate the sentiments or change the mindset of the audience; transfer technique, in which case the propagandist uses an object or symbolism that is generally revered or respected to win over people; testimonials, which uses prominent, authoritative or famous people to appeal to listeners’ emotions or in some instances, both the emotions and logic; and bandwagon, which presupposes that since majority of people are doing or supporting something, then that general trend must have merits worth considering. The propagandist, in this case, expects the audience to conform to the general will and reap the benefits offered (â€Å"The Art of Propaganda,† n. d. ). II. Propaganda Through the Years Propaganda’s various meanings and connotations have evolved through the years. In the modern world, the most common conduit or mouthpiece of propaganda is the news media, whether print, television, radio or online. Many governments have used media as disseminator of propaganda, especially during crisis moments or to win major support for conflict intervention. Milestones that have been part and parcel of the history of propaganda go way back to 1622, when the Vatican, under Pope Gregory XV, â€Å"established the Sacra Congregatio de Propaganda Fide, meaning the sacred congregation, for propagating the faith of the Roman Catholic Church† (Jowett and ODonnell, 2006, p. 2). Succeeding events led to the loss of impartiality in the term propaganda. In the present information age, some people who are well-read and aware of issues and news developments are able to discern whenever their government has set into motion a major information campaign to gain public support for an electoral campaign or even a war effort. There are also insidious ways individuals or governments use propaganda, like in the case of terrorist groups enlisting people to support their cause, or military leaders trying to outmart the enemy by overstating the size of one’s fleet or amplifying the sophisticated weaponry at their disposal. Propaganda has been used countless times for political warfare. History is replete with cases of governments swaying the populace to gain support for their cause or political ends. An example of 20th century propaganda are the anti-German propaganda materials widely disseminated by British agencies. Former US President George Bush’s propaganda machine emphasized an anti-terrorism stance. Ironically, he had denounced numerous propaganda tactics directed at the US which he thought to have vilified the country’s image in the global community. The US government employed similar propaganda techniques during the Gulf War and Kosovo Conflict in the 1990s. Many political rulers, like Joseph Stalin, used propaganda in a damaging sense. Another clear-cut illustration of 20th century propaganda is Adolf Hitler’s reign of terror. Everyone knows how the charismatic dictator won over people to his side not only with his eloquent speeches but with his military tactics and well-oiled propaganda machinery. Naxi propaganda bordered on censorship. Books and films that ran counter to the beliefs of the rulers were burned. In their stead, radio communications called â€Å"People’s Receiver† were offered at a cheap price. There were also organized rallies that succeeded in gaining the public’s loyalties. â€Å"In Nazi publications and German newspapers, newsreels, posters, ‘educational’ materials, etc), much use was made of cartoons from Julius Streicherthe Nazis’ vitriolic and foremost hate monger† (Thompson, 2004, parag. 11). On the other hand, there have also been countless examples of propaganda back in the 18th century. Propaganda was employed, to promote the cause of independence, through the dissemination of pamphlets during the American Revolution. In France and Europe, there was widespread criticisms for the ruling class by learned men. It was an age when anti-enlightenment ideas proliferated, and propaganda was at its peak. III. Propaganda in the Arab World Propaganda has found strong use in the Arab world. â€Å"The anti-Semitic literature published by the Arabs since World War II has been voluminous†¦Arab propagandists and sympathizers have persisted in the charge that Israel is a foreign outpost of Western civilization, the intruding offspring of Europe inhabited by European survivors of Nazi brutality† (Peters, n. d. ). Consumed by the overriding belief that Israel does not have the right to exist, most Arab and Muslim states engaged in propagandist tactics, including biased reporting and use of language that detracts from the true meaning. Propaganda was also applied through the use of official newspapers that tackled how Jews manage all the worlds governments. In similar manner, the US government has launched anti-Arab propaganda material, much to its own detriment and reputation in the international community. References Brahm, Eric. (2006). Propaganda. Beyond Intractability. Eds. Guy Burgess and Heidi Burgess. Retrieved May 31, 2009, from http://www. beyondintractability. org/essay/propaganda/ Funk Wagnalls Standard College Dictionary. (1963). New York: Harcourt, Brace World, Inc. Jowett, Garth S. and Victoria ODonnell. (2006). Propaganda and persuasion (4th ed. ). Thousand Oaks, CA: Sage Publications. Peters, Joan. (n. d. ). â€Å"From time immemorial the origins of the Arab-Jewish conflict over Palestine. † Retrieved May 31, 2009, from http://gospelpedlar. com/articles/Church%20History/jews. html

County cork :: essays research papers

Philipps-Università ¤t Marburg  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fachbereich 10: Fremdsprachliche Philologien Institut fà ¼r Anglistik und Amerikanistik PS: The Landscape of Ireland Leitung: Madeleine Kinsella Hausarbeit von Mathias Weber County Cork County Cork The aim of this term paper is to give an overview of the county Cork, beginning with its geographical location then present some historical events that are relevant to the history of Cork and finally show the places of interest, both of the county Cork and of the city itself. The population amounts to 400,000 inhabitants according to the CSO and the principal city, Cork city, covers an area of 378 hectares with about 120,000 inhabitants. County Cork also includes 640 km of coastline with many beaches, steep cliffs, making the importance of the sea play an even greater importance since Cork has one the principal harbor of Ireland. It connects Ireland to France (Roscoff, Le Havre) and the United Kingdom (Swansea). Until the sixties it used to be the starting point of many steamers for America and also the departure point of three million Irishmen who emigrated to the “new world'; in the 19th. This port has in fact contributed a lot to the economic and commercial development of Cork and the whole of Ireland. The climate is also largely influenced by the ocean: soft, wet and windy thus allowing a great variety in flora and fauna. Cork derives from the Irish ‘Corcah Mor Mumham’ and means the ‘great Marsh of Munster’ and refers to the fact that the center of Cork city is built on islands, surrounded by the River Lee, which were marshy and prone to episodes of flooding. Some of the waterways between the islands were built over to form some of the main streets of present day Cork. The oblong shape of the city center island, bounded by the north and south channel of the Lee give Cork much of its physical charm. Spencer even immortalized the unusual topography of the city when he wrote:   Ã‚  Ã‚  Ã‚  Ã‚  “The spreading Lee that like an island fayre   Ã‚  Ã‚  Ã‚  Ã‚   encloseth Cork with his divided flood'; Even tough a few prehistoric artifacts have been found, the monastery of Cork represents one of the earliest evidence of human settlement in this region. As said earlier the sea played an important role in the history of Cork as the first foreign known settlers came using maritime means: the Vikings frequently raided isolated monasteries. An attack by the Vikings is reported to have taken place around Cork in 802; they raided the abbey and the settlement nearby.

Effectiveness of Educational Technology”

The purpose of this research â€Å" Effectiveness of Educational Technology† â€Å"From a Department of Education 1995 forum, some panelists contended that rather than debating the connections between technology-based instruction and test scores, schools should focus on the most obvious and compelling reason form implementing technology-namely, those students needs strong technology skills to succeed in the world of work. From research studies it shows positive benefits from the use of technology for educational purposes. The data method use to collect this information was â€Å"First, a U. S. Department of Education-funded study of nine technology-rich schools, concluded that the use of technology resulted in educational gains for all students regardless of age, race, parental income, or other characteristics. The second, a 10-year study supported by Apple Computer, Inc. Concluded that student provided with technology-rich learning environments ‘continued to perform well on standardized tests but were also developing a variety of competencies not usually measured. † Some success seen by there research, rising scores on state tests, improved student attendance, increased student comprehension, self motivation, more parent/ teacher support improved student retention. Another issue the research hoped to confront was the possibility of negative effects from prolonged exposure to computers. Some critics have worried those students who use computers extensively will become ‘brain-dead’ or less social from looking at the computer screen all day. At the end of two years, the researchers learned that some of their worst fears had been groundless. † In a 1994 Software Publisher's Association (SPA) study, research found that: Educational technology has a significant positive impact on achievement in all subject areas, across all levels of school, and in regular classrooms as well as those for special-needs students. Educational technology has positive effects on student attitudes. The degree of effectiveness is influenced by the student population, the instructional design, the teacher’s role, how students are grouped, and the levels of student access to technology. Technology makes instruction more student-centered, encourages cooperative learning, and stimulated increased teacher/student interaction. Positive changes in the learning environment evolve over time and do not occur quickly. †

A Childs Understanding of Conservation as Seen by Piaget

The study of conservation task by Piaget typically yields the result that children at a certain age group exhibit certain understanding of conservation. A child younger than 7 or 8 is incapable of understanding the basis of conservation (Piaget Inhelder, 1974). Piaget’s theory suggests that a child’s understanding of conservation marks a transitional period in their development where cognitive perceptions change from pre-operational to operational (Inhelder Piaget, 1958). Conservation is defined as the knowledge that appearance may change but quantity and weight or number remain unchanged in a child’s mind despite transformations such as changing the object’s shape, sectioning it into pieces or displacing it into different containers (Siegal, 2003). Piaget himself has found out that the conservation of certain variables is not achieved together at the same time (Flavell, 1963). According to Flavell (1963), Piaget’s subject’s showed that conservation of matter is common at 8 to 10 years of age, weight at 10 to 12 and volume only at 12 years onwards. Piaget’s study of conservation of number yielded similar results when administered to children of age 4 to 7 (Flavell, 1963). In the study conducted (1974), 180 children aged 4 to 6 were experimented upon to gather knowledge on a child’s conservation of properties; matter, weight and volume as Piaget had believed that a child a pre-operational stage would not be able to comprehend conservation and believes that to beShow MoreRelatedThe Theories Of Piaget s Theory856 Words   |  4 Pagesand perceive the world. Piaget was interested in the qualitative, not quantitative, characteristics of development. It does not matter that a child can recite multiplication tables unless he understands the concepts behind addition and multiplication of numbers or quantities. 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This technical meaning for the term was given by Jean Piaget who suggests that it is a state of mind where the child attempts to understand the world from their own point of view and fails to realise that other people’s points of view are different from theirs. Egocentrism is the unawareness of the child toRead MoreJean Piaget Is A Famous Developmental Psychologist Who1205 Words   |  5 PagesJean Piaget is a famous developmental psychologist who was born in Neuchà ¢tel, Switzerland (Presnell, 1999). He was the first psychologist to do an organized study of cognitive development and before his studies, it was commonly thought that children were less capable thinkers than adults. After doing many observations on his own three children and other kids, he has concluded that children think in differing ways than adults (McLeod, 2009) . 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